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The Model Already Has a FavoriteChatGPT Decides Who to Cite Before It Even Searches: What the Fan-Out Data Actually ShowsWhy Internal Links Matter More Than Almost Anything Else in SEO
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10 Sept 2026 ⌘ 17 min

The Model Already Has a Favorite

Why ranking #1 for 'best help desk software' doesn't get your SaaS mentioned in ChatGPT, and why the industry selling you the fix doesn't fully understand the thing it's selling.

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21 Aug 2026 ⌘ 16 min

ChatGPT Decides Who to Cite Before It Even Searches: What the Fan-Out Data Actually Shows

I dug into six recent studies on ChatGPT's fan-out queries, and the site: operator turns out to be the least interesting part of the story. Here's what actually predicts whether your brand gets cited.

5 Aug 2026 ⌘ 7 min

Why Internal Links Matter More Than Almost Anything Else in SEO

Internal linking is the one ranking lever you fully control. Here's how authority transfer, click depth, and orphan pages actually move traffic.

19 May 2026 ⌘ 12 min

AI Citation Benchmarks: How Reliable Are LLM References in 2026?

A data‑driven look at how often AI gets its citations right, what leading benchmarks actually measure, and how to use those insights in research and content.

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Search visibility and AI findability for B2B brands. SEO, GEO, and the gap in between.

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